Head of Growth & Brand

As Head of Growth & Brand, you'll report to the founding team, sit on the leadership team, and lead the Growth and Brand team.

You will:

• Set the growth and brand strategy for Spain B2C, with a 3-year plan and targets to multiply our growth several times over, and report progress to the executive committee.

• Lead every acquisition channel: Paid (search, social, programmatic), SEO and GEO (Generative Engine Optimization),  making sure Tuio shows up wherever people search, including LLM-based assistants.

• Own CRM and retention strategy: lifecycle, onboarding, cross-sell and renewal, with churn and LTV as core metrics.

• Scale agentic sales: own the performance of our AI chat and voice sales agents, working with the AI and Product teams to improve conversion, quality and customer experience.

• Build the agentic growth engine: define which processes become agents, how they're measured, and how the team works alongside them.

• Build the Tuio brand: positioning, narrative, visual identity and brand campaigns that make Tuio the reference digital insurer in Spain,  and measure its impact on growth.

• Run a high-velocity experimentation culture across channels, funnel, pricing and messaging.

• Hire, lead and develop the team, and manage the growth and brand budget with a clear ROI discipline, closely monitoring CAC, ROAS, LTV, payback and churn so growth stays sustainable.

• You've been a top performer wherever you've worked: the person who moved the numbers others couldn't. You've led a growth team or function, and we care far more about the impact you've had than about the years on your CV.

• You have a growth story to tell, in a B2C digital business or something similar. You can show us the numbers behind it, including how you kept CAC and ROAS healthy while scaling.

• You have deep, hands-on command of performance channels (Paid, SEO, CRM) and a strong point of view on GEO and how LLMs are changing discovery.

• You've built or scaled a brand, not just run acquisition, and understand how brand and performance feed each other.

• You are highly analytical and data-driven: you set clear metrics, build the models behind decisions, and communicate them simply to the leadership team.

• You're AI-native. You use agents and automation in your daily work, and you know how to redesign a team's workflows around them.

• You combine senior leadership with a builder mindset: comfortable setting strategy in the morning and getting hands-on in the afternoon.

• You are fluent in Spanish and English.

• You've multiplied a business's growth several times over in a few years and can walk us through how.

• You've built and deployed AI agents in production for marketing, sales or operations,  not just experimented with them.

• You've worked with conversational sales (chat or voice) and know how to optimize its conversion.

• You've launched a challenger brand in a traditional category.

• You come from a high-growth startup or scale-up and have seen what breaks when a company doubles.

• Competitive salary aligned with a senior leadership role, based on your experience.

• A seat at the leadership table, with direct exposure to and ownership alongside the founding team.

• Full schedule flexibility.

• Hybrid work (2 days per week from our Madrid office, if you prefer more, you're welcome too!)

• Top-tier benefits: flexible compensation, health insurance, enhanced vacation policy, home & life insurance, team-building events, and much more.

• Online business case: put your AI skills into practice to drive growth.

• Interview(s) with the founding and leadership team.

• Interview with our People team (we promise not to ask about your strengths and weaknesses).

Welcome to the team!

Ready to join?